What is Richard Denny’s background?
Richard Denny got into selling by accident; it is very rare for anyone to say to their careers advisor 'I want to go into sale', he wanted to go into agriculture and was looking for a way to make some extra money. After having a surplus of large eggs which couldn't be sold as they wouldn't fit into the regular packaging, he took them to Harrods and marketed them as large free range brown eggs. He got an order for three hundred dozen eggs which he managed to get hold of through friends and from there he expanded into other dairy products. He listened to what other people had to say about selling, he read books and learnt from others who knew what they talking about. Today he will only give idea which he knows works.