Twitter and Microblogging
Thanks to its recent media hype and people like Barack Obama and Stephen Fry championing it, everyone has heard of Twitter. Although this is one of the more famous microblogging tools, the concept itself has been around for a while. Long before it became a new toy for the rich and famous, it was first and foremost a very useful business tool, and, if used productively, it can have a massive impact on your businesses online presence and be a very successful way to drive traffic through your site.
In this one of a kind interview, Gareth explains exactly what microblogging is and how it differs from a standard blog. He also talks about how it can benefit your business and how you build a microblogging audience.
Gareth has over 20 years marketing experience gained in corporate, SME and consultancy positions. He has developed a unique understanding of how e-Marketing can be used successfully in small and medium sized businesses. His expertise covers website planning, content development, search engine optimisation, website performance measurement, e-Mail campaigns and social networking.