Gareth has over 20 years marketing experience gained in corporate, SME and consultancy positions. He has developed a unique understanding of how e-Marketing can be used successfully in small and medium sized businesses. His expertise covers website planning, content development, search engine optimisation, website performance measurement, e-Mail campaigns and social networking.

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Blogging

Blogging has been around for a while now and it’s essential that any business looking to build an online presence has their own blog, so long as you have a target audience, you have someone out there who wants to hear what you’ve got to say. Blogs are much more interactive and personal than a business website and, when written effectively, can generate new business leads.  Due to the fact that blogs are typically crawled by the search engine more often than generic websites they can also help with your ranking in the search engine results pages too.

In this exclusive interview, Gareth explains specifically what benefits blogging can have for your business, including how it can help generate business leads and how it can help with your search engine optimisation. He also gives some simple pointers on how you can improve your existing blog and a few common mistakes to avoid when blogging.