In these exclusive videos, IBM’s Stephen Brook offers advice on the benefit productive forecasting can have on your business.
Stephen explains why forecasting shouldn’t be confined to the finance department and gives practical examples of how it can have a massive benefit to the entire organisation when used correctly. He explains that one of the more common reasons forecasting isn’t given the chance to reach it’s full potential is because of the time and resources it can consume sometimes don’t provide the results to justify it, but then goes on to explain that by making it more accessible to all departments and introducing a more flexible rolling forecasting this can easily be overcome.
He also lists several more of the common pitfalls many organisations can fall into when forecasting and how to successfully avoid them.
Further Information
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'Fuelling the engine:the importance of business intelligence and performance management'
The research underpinning this report shows that mid-market organisations are struggling to deal with the growth and complexity of their data; with the processes required to get the most out of this valuable data, and speed of response in the market. Small changes in the use of business intelligence and performance management could give short, medium and long-term benefits.
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Stephen Brook Manager, IBM Cognos Innovation Center for Performance Management, IBM Software Group. Joined the Cognos Innovation Center in January 2008. Prior to that he was a Solution Architect in Cognos' UK Services organisation, focusing on the design and delivery of complex and large-scale Cognos Performance Management solutions. Stephen joined Cognos in 2004 from Royal Dutch Shell, where he held a number of roles in Engineering and Business Consultancy, the last of which involved the implementation of a Cognos Planning solution for one of Shell's main business units.
